Who else came up

Keylight reads every answer for brands you never listed, and reports who is actually winning your questions.

Without this, a tracker can only ever find names it was already given. You would see how you compare to the three competitors you thought of, and stay blind to the ones you did not.

Why it matters

In one audited run of 20 questions, the brands that actually won included eesel AI, Shopify Magic, Describely, Surfer SEO, AdCreative.ai, Anyword, Writer and Rytr. Not one had been entered as a competitor, so not one would have appeared anywhere in a tool that only matches names it was given.

How it is shown

A discovered brand is always labelled as discovered. It is never quietly mixed in with the competitors you chose, because the two mean different things: one is a name you are watching, the other is a name that turned up.

Promoting one

If a discovered brand turns out to matter, promote it to a tracked competitor in one click. It then gets the full treatment, the same as any competitor you entered. The three competitor limit still applies.

What it costs you

Nothing extra. It reads answers your capacity has already paid for.